From the official Rag & Bone Website:
"Download flyers on rag-bone.com and post them around your city! Then email an image of the poster(s) to DIY@rag-bone.com,
where you'll be automatically entered to win tickets to the rag &
bone Fall 2011 Fashion Show in New York. Two runners-up will receive a
D.I.Y. Project poster signed by Edita, Lily, Abbey Lee and Sasha, as
well as David Neville and Marcus Wainwright."
And By Kelly O'Reilly from NBC New York:
"Designers Marcus Wainwright and David Neville turned the tables by tasking the models to shoot themselves for the new ads, kicking off the company's newest push.
The designers explained their
approach to WWD quite simply: “It’s about real people and real clothes,
clothes that we want people to wear and feel good in."
To kick off the massive spring marketing campaign, more than 1,000 posters and fliers were plastered across buildings in downtown Manhattan, featuring self portraits of models Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova
and Lily Aldridge, let loose in the city. Think casually styled rag
& bone on fresh-faced and makeup-free tousled beauties as they
frolic about on their hipster-ish hijinks.
On top of the fliers out in the field, the campaign continues online, with Elettra Wiedemann, Details editor Eugene Tong, Marie Claire editor Taylor Tomasi Hill, Jay Massacret of V magazine,
Bunny Bisous blogger Julia Frakes and Sean Sullivan of The Impossible
Cool contributing their own pictures online, alongside the brand's new
e-commerce launch. "
Courtesy of
&
Its a great way to see these models. Amazing images!
ReplyDeletei lovee rag & bone and their campaign looks great!
ReplyDelete...look closer
I like your blog, its very nice... why don't we follow each other? Thanks, kisses.
ReplyDeletethey're all such hot photos. oh to be a model, right?
ReplyDeletex
http://thatsweetaurora.blogspot.com
Great post - love Rag & Bone! They are so innovative.
ReplyDeleteThank you for the post on my blog today! I'm new at this, so it really made my day! : )
ReplyDeleteFollowing you now on bloglovin'.
Hope you have a lovely weekend! : )
Love this post.
ReplyDeleteThank you for the visit. I follow your blog with bloglovin.
Please follow me too, if you like my blog, with google friend.
Thank you
Tereza
http://drastic-plastic-fantastic-plastic.blogspot.com/
Wow, those pictures are amazing!
ReplyDeleteI definitely follow you!
Thanx 4 your nicecomment at my blog, hope you'll pass by soon! ^^
xoxo
S
http://s-fashion-avenue.blogspot.com
I just love Abbey,
ReplyDeletethanks for visiting my blog chick :)
xo
this is such a great ad campaign, i love the photos. kinda want to do it in florence haha.
ReplyDeletexo
secondtroy.blogspot.com
Love, love, love Rag&Bone! :p
ReplyDeletehey,
ReplyDeletelove all the brands you blog about. looks like we have similar taste. =) nice blog.
matchalovee.blogspot.com
It's a cool idea for a viral campaign, I have to admit.
ReplyDeletehttp://mystylecanvas.blogspot.com
Ooh, what a fabulous idea!! :)
ReplyDeletesuch an amazing idea! x
ReplyDeletehttp://peaceandloveand.blogspot.com/
rag&bone is DOPE
ReplyDeleteso is your blog! following you now! xo
thanks for coming by mine!
xx.M
www.bellesandrebelles.blogspot.com
i can not get enough of this campaign!
ReplyDeletexoxo
jO
http://fashionbyjo.blogspot.com/
aww nice campaign, love the pictures. :)
ReplyDeleteI'm so in love with these shots!:)))
ReplyDelete<3 rag & bone
ReplyDeleteI love this shoot! The new Rag & Bone collection is awesome!
ReplyDeleteThank you for the lovely comment on my blog :)
http://fight-fires-in-your-best-clothes.blogspot.com
Cool campaign :) love all the models!
ReplyDeletehttp://mformariza.blogspot.com/
xx
I love all the photos :) nice blog :) i'm gonna visit it again :)
ReplyDelete